The world is open and out there. This company has the power and determination to bring its products, which it creates with vision, enterprise spirit and courage, to the level that they will claim rights in the global market.
The company is dynamic; it values novelty and creativity, invests in research and development, rejects resistance to change, bureaucracy and submissive thinking.
The company carries a feeling of responsibility towards the community; works to provide additional material and intangible value to all its social shareholders, and is sensitive to the environment.
The company is connected to the national values with the sense of importance of learning and gaining strength from the past in the path that leads to the future; looks out for moral and family values; opposes bigotry and conservatism.
The company believes the key to success is efficient, disciplined, planned work.
The company adds value to its employees; provides opportunity for occupational training; rewards success.
The company is respectable, consistent and strong; is an honest and trustworthy establishment.
The company strives to be the best in every activity it performs; focuses on the results. Never compromises quality and hygiene in its services and products.
The company has a participant, just and democratic management, and an organization that has grasped the necessity of institutionalization; one that keeps learning and open to criticism.
The company believes in the power of team spirit, common synergy and communication in forming a peaceful working environment.
The company is customer-focuses, determines the demands and expectations of the market and directs its production accordingly.
The company values cleanness, hygiene and order, encourages prudence, opposes wastage.
The company values humanity, supports sharing, refuses selfishness and greed.